‌List of Figures

Illustrations

• Fig. 1 Lucas Cranach the Elder and Gustave Doré
• Fig. 2 Frans Francken II; Gustave Doré
• Fig. 3 The Progressive Grocer, February 1940, p. 127
• Fig. 4 The Progressive Grocer, February 1940, p. 59
• Fig. 5 The Progressive Grocer, February 1940, p. 58
• Fig. 6 Monsieur Plus, Bahlsen
• Fig. 7 The Progressive Grocer, December 1957, p. 38 (detail)
• Fig. 8 The Progressive Grocer, December 1957, pp. 35–40
• Fig. 9 Avenir, the Billboard Company that Keeps its Promises
• Fig. 10 Neuf Ad: Do you Prefer Brunettes?
• Fig. 11 Volvo Tentation Offers
• Fig. 12 Daily Mail, 30 April 1914 (quoted in Field, 1959)
• Fig. 13 Advertising Association Campaign, 1936
• Fig. 14 The Progressive Grocer, September 1929, p. 56
• Fig. 15 No More of This at Your Standard Stores (Wilson 1978)
• Fig. 16 Fnac, Curiosity Agitator (v. 1)
• Fig. 17 Data Matrix
• Fig. 18 Door-closer (Nantes, August 2010)
• Fig. 19 The Progressive Grocer, The magic door, February 1951, p. 201
• Fig. 20 The Progressive Grocer, August 1940, pp. 76–77
• Fig. 21 Mediapart, 16 June 2010, ‘The Stolen Secrets of the Bettencourt Affair’
• Fig. 22 Le Figaro.fr and Le Figaro: Are you in favour
  of the total ban on the burqa? (22 and 23 April 2010)
• Fig. 23 Making Things Public, ZKM
• Fig. 24 LeMonde.fr and CoveritLive, 1 July 2011
• Fig. 25 Closer, no.266, 17–23 July 2010

Boxes

• Box 1 Bluebeard and Psychoanalysis,
  or the Misfortunes of Misplaced Curiosity
• Box 2 The Gift Package: The Economics of Surprise
• Box 3 Volvo’s Tentation (Temptation) Offers
• Box 4 ‘Adverteasing’: a technique that is older than we might think
• Box 5 The Woerth-Bettencourt affair