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5 • Possession: Making and Managing Key Opinion Leaders 7 • Sirens of Hope, Trolls of Fury and Other Vocal Creatures

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Ghost-Managed Medicine

Big Pharma's Invisible Hands

by Sergio Sismondo

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ISBN: 978-0-9955277-7-5

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List of Figures
1 • Power and Knowledge in Drug Marketing
2 • Data Extraction at the Margins of Health
3 • Ghosts in the Machine: Publication Planning 101
4 • Hosts and Guests in the Haunted House
5 • Possession: Making and Managing Key Opinion Leaders
6 • Draining and Constraining Agency
7 • Sirens of Hope, Trolls of Fury and Other Vocal Creatures
8 • Conclusion: The Haunted Pharmakon
Acknowledgments
Notes

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