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5 • Possession: Making and Managing Key Opinion Leaders7 • Sirens of Hope, Trolls of Fury and Other Vocal Creatures

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Ghost-Managed Medicine

Big Pharma's Invisible Hands

by Sergio Sismondo

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  • ISBN: 978-0-9955277-7-5

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  • List of Figures
  • 1 • Power and Knowledge in Drug Marketing
  • 2 • Data Extraction at the Margins of Health
  • 3 • Ghosts in the Machine: Publication Planning 101
  • 4 • Hosts and Guests in the Haunted House
  • 5 • Possession: Making and Managing Key Opinion Leaders
  • 6 • Draining and Constraining Agency
  • 7 • Sirens of Hope, Trolls of Fury and Other Vocal Creatures
  • 8 • Conclusion: The Haunted Pharmakon
  • Acknowledgments
  • Notes

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