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‌List of Figures

Fig. 1.1 Channel marketing

Fig. 1.2 Assemblage marketing

Fig. 1.3 Pseudonym system used in this book

Fig. 2.1 Stages of drug development

Fig. 3.1 A hypothetical trajectory of publications

Fig. 3.2 Contributors to the publication plan and manuscripts

Fig. 3.3 Multiple stakeholders in publication

Fig. 6.1 Segmenting patient populations to improve adherence

Fig. 7.1 The influence of advocates

Fig. 8.1 The goal of assemblage marketing

1 • Power and Knowledge in Drug Marketing

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Ghost-Managed Medicine

Big Pharma's Invisible Hands

by Sergio Sismondo

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  • Publication date: 2018-07-23
  • ISBN: 978-0-9955277-7-5
  • DOI: http://doi.org/10.28938/9780995527775

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  • List of Figures
  • 1 • Power and Knowledge in Drug Marketing
  • 2 • Data Extraction at the Margins of Health
  • 3 • Ghosts in the Machine: Publication Planning 101
  • 4 • Hosts and Guests in the Haunted House
  • 5 • Possession: Making and Managing Key Opinion Leaders
  • 6 • Draining and Constraining Agency
  • 7 • Sirens of Hope, Trolls of Fury and Other Vocal Creatures
  • 8 • Conclusion: The Haunted Pharmakon
  • Acknowledgments
  • Notes

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